The rise of OTT platforms has been a significant phenomenon in the entertainment industry ( Jain & Kumar, 2020). These platforms have changed the way content is created, distributed, and consumed (Kumar & Sharma, 2020). Studies have shown that OTT platforms have provided new opportunities for artists, allowing them to experiment with diverse roles and reach a global audience (Sharma & Kumar, 2020).
Kumar, S., & Sharma, A. (2020). Impact of OTT platforms on the entertainment industry. Journal of Business and Economics, 15(1), 1-12. The rise of OTT platforms has been a
Sharma, A., & Kumar, S. (2020). OTT platforms and the future of entertainment. Journal of Media and Communication Studies, 12(1), 1-10. and consumed (Kumar & Sharma
The rise of OTT platforms has been a significant phenomenon in the entertainment industry ( Jain & Kumar, 2020). These platforms have changed the way content is created, distributed, and consumed (Kumar & Sharma, 2020). Studies have shown that OTT platforms have provided new opportunities for artists, allowing them to experiment with diverse roles and reach a global audience (Sharma & Kumar, 2020).
Kumar, S., & Sharma, A. (2020). Impact of OTT platforms on the entertainment industry. Journal of Business and Economics, 15(1), 1-12.
Sharma, A., & Kumar, S. (2020). OTT platforms and the future of entertainment. Journal of Media and Communication Studies, 12(1), 1-10.
