Nenek Jilbab's rise to fame began on TikTok, where she initially created and shared short, comedic videos that showcased her creativity and humor. Her content quickly gained traction, and she amassed a large following on the platform. Her popularity soon spilled over to other social media platforms, including YouTube and Instagram, where she currently has hundreds of thousands of followers.

Through her platform, Nenek Jilbab promotes a lifestyle that is modern, youthful, and inclusive. She encourages her fans to be confident, expressive, and authentic, while also showcasing the importance of modesty and faith. Her entertainment style, which blends humor, satire, and storytelling, has become a hallmark of contemporary Indonesian entertainment.

One of the key aspects of Nenek Jilbab's content is her focus on modesty and hijab culture. As a hijabi woman, she often incorporates her faith and cultural background into her content, showcasing her experiences and perspectives on various issues. Her approach to comedy and entertainment has helped to break down stereotypes and challenge traditional norms surrounding hijab and Muslim women.